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Virgin Media Three (be3)

Virgin Media Three (be3)



Virgin Media Three is an Irish free-to-air television channel owned by Virgin Media. It was originally launched 1 January 2015 as UTV Ireland—a branch of Northern Ireland's ITV franchise UTV. Prior to launch, the channel acquired the Irish rights to key ITV programmes such as Coronation Street and Emmerdale. In 2016, following the purchase of UTV by ITV plc, the channel was sold to TV3 Group, and later re-launched as be3, a network aimed towards women.